Harry Redknapp has partnered with GoDaddy, launching an online business to 'bring his beloved jam roly polys to the nation', with all profits from product sales going to the charity Hope Housing.

The I'm A Celebrity... Get Me Out Of Here! 2018 winner commented 'Jam roly poly pudding, I just love it. It’s the thing I missed most in the jungle, so I thought why not start a business selling them and make some money for charity'.